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East Coast Beach Plan

29 November 2022

Seastainable

The #EastCoastBeachPlan is an initiative that aims to tackle coastal pollution and waste management issues at East Coast Park (ECP). The initiative adopts a decentralised and community-based approach to organise beach clean-ups. With the use of an open google document and Telegram chat with over 3,000 members, this initiative has been able to rally different communities to address environmental cleanliness at ECP.

Individuals are empowered to organise their own beach clean-ups by documenting their activities on a shared Google document, or SG Community Clean-up Bot that has been coded specifically for the #EastCoastBeachPlan. The initiative also collaborates with the Stridy app which allows participants to track their impact when participating in clean-up sessions. These different channels help organisers connect with potential volunteers and vice versa. Since its start, this initiative has collectively managed to clear more than 20,000 kg of trash from the park and beach stretches at ECP. An estimated number of 2,000 volunteers have helped clear trash.

Ken and Yasser from the #EastCoastBeachPlan have since also established a collaboration with NParks and together founded another entity called The Re-Purpose Collective (TRPC). TRPC will be located at Raintree Cove and construction works started in June 2022. This entity will be an extension of the #EastCoastBeachPlan and will involve the community by engaging them through plastic repurposing activities.

People clean littered beach with plastic bottles and bags. Ocean view, blue sky.

Ken and Yasser during a typical weekly Wednesday cleanup. These sessions are open to the public and are great opportunities for new volunteers to experience beach cleanups.

Two masked people on beach, one giving thumbs up, fishing pole visible in background.

Yasser with a cleaner at Area H, ECP. Ren Ming was one of the first few cleaners that Yasser managed to connect with and formed a friendship with. Even after a year of him leaving Singapore, Yasser keeps in touch with Ren Ming through Wechat. 

Group poses with a Singapore flag and collected trash bags on grass near the water.

One of the main things #EastCoastBeachPlan focuses on is community engagement. Since 2020, we have been doing occasional invite-only bigger cleanups and the annual National Day cleanups are an example of that. This image was taken on 9 August 2022.

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