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OneService Community
Bird Management

For our kampung

31 May 2023

A resident-led campaign in Bedok North and Fengshan combined outreach, school partnerships, and educational activities to discourage pigeon feeding, engaging nearly 400 people and reducing pigeon-related issues in the estate.

📌 About the project

  • Bedok North and Fengshan Wards, East Coast GRC (2023).

  • Led by Ms Charlotte Toh, a resident of Bedok Vista and others among her fellow residents, in partnership with the People’s Association (PA), PCF Sparkletots @ Fengshan Block 184, and the parent support group at Bedok Green Primary School, with support from the Housing and Development Board’s (HDB) Lively Places Fund.

  • The project team ran an educational campaign to discourage pigeon feeding and educate the community on the consequences of pigeon feeding.

🏘️ The issue

  • Residents of Vista 8 at Bedok North Road were troubled by pigeon droppings that soiled laundry and dirtied common spaces in the estate, raising hygiene concerns.

  • A group of neighbours observed that the issue was caused by a small number of residents who fed pigeons regularly. 

💡 What we did

  • Conducted daily observations over a period of 10 days in February 2023 to document pigeon congregation patterns and timings, and to identify residents feeding pigeons.

  • Developed educational materials and carried out door-to-door outreach to engage residents and students.

  • Organised handicraft workshops for residents to create windmills and wind chimes that could be used to ward off pigeons.          

  • Partnered with schools to educate preschool and primary school students on the consequences of pigeon feeding and the health risks associated with pigeon droppings.

  • Promoted the campaign via social media to raise awareness. 

Youth volunteers distribute anti-pigeon feeding flyers to residents at doorstep.
The project team engaged residents as part of its outreach efforts to promote the campaign’s messages.

🔍 What we learnt

  • Engaging young children proved effective, as they influenced their parents and grandparents, who were more likely to feed pigeons.

  • Educating residents and students created a ripple effect, as they shared the message with family and friends, increasing community vigilance and discouraging persistent feeders.

⚙️ Key considerations

  • Rather than confronting habitual pigeon feeders directly, targeting their immediate neighbours helped create social influence, which successfully led feeders to stop the behaviour.

  • Collective engagement around a shared issue fostered neighbourly connections, empowered residents to act, and encouraged wider participation in addressing local concerns.

📈 Impact

  • Engaged close to 400 residents, students, and parents through targeted outreach efforts from February to May 2023.

  • Reached over 5,300 social media views, extending awareness beyond the immediate community.

  • Achieved a noticeable reduction in the pigeon population in Vista 8 Estate, thereby improving residents’ daily lives and the overall living environment.

  • Built sustained community awareness about the negative consequences of pigeon feeding.

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